Working in the CPG field allowed me to expand my creative energy through art directing and package design. Collaborating with a range of clients, I drew on my skill set and expertise to develop many different types of products.
Starbucks Giftset @ DesignPac Gifts
The Objective - Design a Starbucks licensed gift to be sold to US mass retail and club channels.
The Execution - Using the Starbucks license, I developed the gift layout and worked on the costing in order to meet the internal margin requirements, while maintaining a price that was acceptable for retail clients.
I designed the ceramic mugs, created the gift layout and packaging design, and art directed the graphics for the sub packaging designs.
The Outcome - I traveled with our sales team and sold this Starbucks gift to Target and Walmart seasonal retail assortments, worth $300,000 in revenue.
Smokin' BBQ Giftset @ DesignPac Gifts
The Objective - Design a seasonal gift for Father’s Day retail sets. The goal was for the product to have a strong price vs. perceived value proposition.
The Execution - I designed the gift theme and layout with the Father’s Day retail set in mind. Balancing the costs of all products and packaging against the value proposition, I came up with a mix of reusable goods, branded barbecue sauces, and snacks.
I was also in charge of working with the packaging team to develop a plastic injection molded insert and the art direction for the packaging design.
The Outcome - We sold this gift to Walmart and Kmart for the Father’s Day retail sets, worth $250,000 in revenue.
Starbucks Cocoa Giftset @ DesignPac Gifts
The Objective - Design a Starbucks Cocoa Mug gift. The goal was for the product to have a strong price vs. perceived value proposition.
The Execution - I designed the gift theme and layout for an under $15.00 retail price. Balancing the costs of all products and packaging against the value proposition, I came up with a mix of custom branded mug, cocoa and snacks.
The Outcome - We sold this gift to Target and Walmart for the Holiday sets, worth $350,000 in revenue.
New Declination Tote Fanny @ The Apparel Agency
The Objective - Starup brand New Declination engaged with The Apparel Agency to design and manufacture its idea for a tote bag that converts into a fanny pack.
The Execution - The sales team and I engaged in a development plan to execute the client vision. I managed the design and technical development of this product. I sourced the nylon ripstop material and plastic hardware for the production.
I was tasked with placing and managing the production for the initial product launch for New Declination.
The Outcome - After six months of development and production, successfully meeting our timeline, New Declination launched its brand with the first production of the Tote Fanny Pack.
Ring Hero @ The Apparel Agency
The Objective - After Ring Hero’s successful Kickstarter event, the company engaged with The Apparel Agency to refine the technical aspects of its concept, source the material, and manufacture their product.
The Execution - I was in charge of sourcing the fabric and zipper trim for the Ring Hero. I also helped concept and work through functional design challenges prior to finalizing the construction of the item.
I managed and placed the production for 3,000 items for the launch of the new brand.
The Outcome - Ring Hero was able to launch its new brand and fulfill its Kickstarter campaign orders after the first batch of production was completed. The team was pleased with the results and placed a follow up re-order for production, launching two new color options.
Cozy Jewelry Gift Tray @ Maya Romanoff
The Objective - Design and manufacture a holiday gift for Maya Romanoff, utilizing its “Cozy” wool fabric wall covering to market the product, while being a useful and appealing gift.
The Execution - I researched different ideas that could accomplish several goals, including incorporating the use of the Cozy material, presenting an interesting and useful gift, and meeting budgetary goals.
I designed and created the specs for the Cozy Jewelry Gift Tray and partnered with a factory in China to cost and manufacture the product.
The Outcome - The Cozy gift trays were manufactured and delivered to Maya Romanoff on time in order to ship to the holiday guest list.