I am inspired and motivated by building brands and marketing through unique brand identities. There is so much that a brand can convey to its consumers through the brand identity and packaging. I have created brand identity packages and packaging for an array of product categories.
Woven Brand/Size Label @ BOGA Menswear
The Objective - Design and develop branding and labeling collateral for startup brand BOGA Menswear.
The Execution - I designed the entire collection of branded labels for garments, hangtags, packaging, and marketing collateral. I was in charge of sourcing manufacturers who could create all of the assets that were needed to launch the brand.
The Outcome - The woven main labels were designed and manufactured in time to send to all garment and accessory manufacturers to be attached to all garment production.
Branded Packaging @ Boga Menswear
The Objective - Design and develop branding and labeling collateral for startup brand BOGA Menswear.
The Execution - I designed the entire collection of branded labels for garments, hangtags, packaging, and marketing collateral. I was in charge of sourcing manufacturers who could create all of the assets that were needed to launch the brand.
The Outcome - The woven main labels were designed and manufactured in time to send to all garment and accessory manufacturers to be attached to all garment production.
Cozy Zippered Pouch @ Maya Romanoff
The Objective - Utilize Maya Romanoff’s award-winning wool “Cozy” wall covering to create a zippered pouch to be used as marketing collateral.
The Execution - I created the technical spec and construction for this zippered pouch. Using my vendor relationships, we were able to manufacture this zippered pouch under budget.
I also developed the new branded woven label for the use on this zippered pouch and other Maya Romanoff marketing collateral.
The Outcome - The zippered pouch is one of the most popular marketing collateral items that has been given to clients, receiving a universally positive response.
Maya Atelier Sales Kit @ Maya Romanoff
The Objective - Design a custom box, which would be used by all Maya Romanoff sales reps to sell the new Maya Atelier Customs program.
The Execution - I developed a rigid set-up box, developed the technical specs, negotiated the pricing and worked with a factory in China factory to manufacture the first production.
The Outcome - The custom box was successfully manufactured and implemented for the launch of the Maya Romanoff Atelier Customs program.
New Declination Brand Label @ The Apparel Agency
The Objective - Design and develop branding for a woven label for the launch of New Declination, a startup consumer product brand.
The Execution - I designed the artwork and sourced and manufactured the woven label to meet the client’s specifications.
The Outcome - The woven labels were manufactured and used for the initial round of manufacturing of the New Declination Tote Fanny Pack.